Press Room

Classic partners with Bloomies on Bed in Big Brown Box
Furniture Today - July 2017
Specialty bedding manufacturer Classic Brands said it has partnered with Bloomingdale’s to create a private label bed-in-a-box program, Bed in a Big Brown Box. The new initiative targets both brands’ goals to produce a high-style product and appeal to Millennials, officials said...

Trends From Market: Spring 2017 High Point
Sleep Retailer - May 2017
Classic Brands is shaking up the latex bedding market with its new three-bed Urban Loft Balance Collection. Made from Talalay Latex, this new line is designed to deliver premium comfort and support at a price point that can compete with online sellers...

Classic Brands targets value price points
Furniture Today - April 2017
Classic Brands is showing some sharply priced Talalay latex and memory foam mattresses here. The new latex line will expand the reach of that category for consumers, while the new memory foam beds will help retailers drive consumers into their stores, officials said....

Classic Brands To Show New Upgraded Easy-To-Ship, Upholstered Kd Foundation At Las Vegas Market
Furniture World - January 2017
Bedding mattress manufacturer Classic Brands reports it will feature an easily shippable, easy to assemble knock-down bedding foundation to build on its growth trajectory in the e-commerce, bed-in-a-box category...

Classic Brands Introducing Value-Priced Memory Foam Mattress Collection
Furniture World - January 2017
Bedding manufacturer Classic Brands reports it is stepping out at the upcoming Las Vegas Market with an aggressively priced collection of four beds...

Classic Brands Unveils Updated, User-Friendly Website
Sleep Retailer - October 2016
Specialty bedding manufacturer Classic Brands has announced the re-launch of its new corporate website – ClassicBrands.com...

Classic Brands Boosts Production for Popular Easy-Ship Adjustable Base
Sleep Retailer - October 2016
Specialty bedding manufacturer Classic Brands has ramped up production of its popular power adjustable base to meet customer demand...

Classic Brands creates new role for corporate workflow and organizational management
Furniture Today - October 2016
As part of its continued growth strategy, specialty bedding manufacturer Classic Brands has created a new project director position focused on streamlining corporate workflow and organization...

DeLandis marries DeCoro design, power motion
Furniture Today - September 2016
Leather motion upholstery supplier DeLandis Furniture has incorporated power motion to the DeCoro stationary frames for more upscale motion upholstery...

Classic Brands Adds Bill McShane as Regional VP of Sales
Bed Times - August 2016
A 12-year veteran of the bedding industry, McShane most recently was a business development and key account executive for Dormeo North America...

Classic Brands’ Bed-In-A-Box Program Surpasses Two Million Units Sold
Sleep Retailer - May 2016
Long before bed-in-a-box mattress brands were named after friendly ghosts or the girl next door, specialty bedding manufacturer Classic Brands was serving and helping to grow the burgeoning e-commerce distribution channel...

Home Furnishings Business NOW!
Home Furnishings Business NOW! - May 2016
Classic Brands and its partner DeLandis Furniture, announced they will be showing together at the upcoming Las Vegas Market...

Sleep accessories, beds-in-box take center stage.
Furniture Today - May 2016
Classic Brands and its partner DeLandis Furniture, announced they will be showing together at the upcoming Las Vegas Market...

DeLandis Furniture expands High Point showroom by 50%
Furniture World - April 2016
The China-based manufacturer said its 12,500-square-foot showroom in Plaza Suites, space 407 is 50% larger, enabling it to display more than 35 power motion designs, including sofas, sectionals and home theater seating, all with top grain leather/match covers, lay-flat mechanisms, gel-infused memory foam cushioning and USB ports.

Classic Brands Unveils Adjustable Base
Furniture World - April 2016
Specialty bedding manufacturer Classic Brands recently introduced a feature-packed, power adjustable bed base that can be shipped via small parcel carriers...

5 Bedding Trends from the 2016 Spring High Point Market.
Furniture World - April 2016
Following a bustling winter Las Vegas Market, the 2016 Spring High Point Market offered a more selective array of mattress and bedding introductions...

Classic Brands Unveils New Roll-Packed Hybrid Collection
Sleep Retailer - April 2016
The new Sleep Trends mattress collection from Classic Brands will make its debut at the upcoming Spring High Point Market...

Ledoux Named To Key Sales Post At Classic Brands
Furniture Today - January 2016
Classic Brands has hired industry veteran J.P. Ledoux as vice president of sales. The company said he will work to identify, develop and execute programs for the company’s key accounts in the retail and e-commerce channels...

Classic Brands and DeLandis Furniture Expand Las Vegas Showroom
Bedroom Magazine - January 2014
Classic Brands and its partner DeLandis Furniture, announced they will be showing together at the upcoming Las Vegas Market...

Classic Brands & Delandis Furniture To Expand Showroom In Las Vegas
Furniture World - January 2014
Classic Brands, a leading importer of mattresses and sleep products, and its partner DeLandis Furniture, announced they will be showing together at the upcoming Las Vegas Furniture Market, Jan. 26th -30th...

Bedding product introductions at the High Point Market
Furniture Today - April 2013
Classic Brands Memory Foam Collection features enhanced styling with an upgraded cover design, new profiles and refreshed point-of-purchase materials....

On Bedding : Chilling with Gel in Vegas
Home Furnishings Business - February 2013
Classic Brands announced the addition of a new mattress to its Memory Foam Collection, as well as three new gel memory foam mattresses to its E-Commerce Collection...

Classic Brands expands Midwest sales team
Bed Times - April 3, 2013
Specialty mattress and sleep accessories manufacturer Classic Brands, with headquarters in Jessup, Md., has hired Matthew Hervey as sales representative for the central United States...

Gel beds gaining ground at Market
Furniture Today - October, 2012
Interest in gel bedding remains on the upswing, bedding producers report. Gel beds at all price points are attracting attention in mattress showrooms across the market here. Senior bedding executives, watching the activity, said gel has emerged as a breakthrough category...

Spotlight: INSIDE PILLOWS
Bedroom Magazine - October, 2012
Classic Brands Cool Gel Pillow—The Alpine and Spirit Cool Gel Pillow are two new additions to the Classic Brands Pillow Collection...

Tier Two bedding players add gel models
Furniture Today - July, 2012
Classic Brands' Posture-Cloud Collection features a Cool Gel foam layer in various models ranging from nine inches to 13 inches in height...

On Bedding : High on Marketing at Market
Home Furnishings Business - May 15, 2012
Classic Brands introduced a new cover design added to its PostureCloud collection of gel foam mattresses. The design incorporates new ticking and construction, giving the beds a fresher, more contemporary look. The PostureCloud line will now be offered in three models...

On Bedding : Still All About the Gel
Furniture Today - February 2012
Classic Brands got in swing with the gel trend with its new PostureCloud Collection, which comes with a layer of its Cool Gel Foam, as well as the Cool Gel Collection...

Market Hits
Furniture Today - February 13, 2012
The PostureCloud Sanctuary is an 11-inch mattress with a layer of Cool Gel foam...

Classic Brands Links to Social Media
Bedroom Magazine - October, 2011
Classic Brands adds a social media campaign with the launch of their new corporate website, www.classicmattress.com. The fresh, new site comes after months of researching the needs of both consumers and bedding retailers...

Looking at Gel
Bedroom Magazine - October, 2011
Cool Gel Collection—Classic Brands’ Cool Gel Memory Foam includes gel infused into the memory foam to create a cooler, consistent sleep surface while still retaining the pressure- relieving properties of traditional memory foam....

Finding Your Comfort Zone: Best Buys in Innerspring & Specialty Mattresses
Consumers Digest - March, 2012
When mattress-makers say their products are cooling down, it has nothing to do with sales. They mean that the latest mattresses are designed to feel cooler when you sleep on them, because gel is being incorporated into the memory-foam cushion...

More players bring gel bedding to market
Furniture Today - November, 2011
Classic Brands says it has been developing and testing gel products since 2008, and now has a gel product that it can price aggressively to make its benefits available to a wider group of consumers...

Bedding
Furniture Today - March, 2011
CLASSIC BRANDS IHFC - Posturetemp collection of memory foam mattresses, retailing from $999 to $1,599, will be positioned as luxury brand, featuring high performance memory foam, a knit cover and a copper tape edge and complementing suede border. ...

High Point highlights include gel, latex, innerspring lines
Furniture Today - October, 2011
Gel. Toppers. And even gel toppers. A Top 15 bedding producer returns to High Point. A longtime independent rebrands itself and rolls out new lines, one of which features gel...

Perfect Memory Foam Pillow from Classic Brands
Bedroom Magazine - January, 2011
Debuting at the Las Vegas Market and designed for those who enjoy the comfort of a down pillow, the “Perfect Memory Foam Pillow” replicates the feel of down without any of the associated allergy issues....

Classic Advances Brands for RSAs and Consumers – Adopts a Multi-Brand Strategy
Bedroom Magazine - August 11, 2010
Classic Brands tells BEDROOM Magazine that the specialty sleep products company will continue its focus on a diversified, multi-brand strategy in effort to capitalize on future growth opportunities within the specialty sleep category....

Classic Brands Says: Chinese Imports Now Represent 10-Percent of Floor Space at Top Retail Chains
Bedroom Magazine - June 23, 2010
Classic Brands CEO Michael Zipelli has had many years of mattress/ bedding retail experience. One thing that Zipelli will tell you is that while many consumers want to purchase beds at as reasonable a price as possible, they do not want inferior goods....